A STRATEGic ADVANTAGE by design
Changing an organization within itself can be difficult. Politics, egos, lack of skill sets or resources… it’s tough! All situations I’ve lived through myself. I design around these shortfalls with a clear modular process: Sound product research and strategy definition, a design system built to execute that strategy, and finally an installation method of measurement to provide retrospective and implement change where necessary. Plan, design, execute, measure, iterate. Need help developing a path to product and brand success? Let’s Chat!
A WINNING PRODUCT STRATEGY
So, a product that scales faster with less staff, has higher customer lifetime value, and spends less on customer acquisition sounds great… but how do we get there?
Product Audits & Analysis
Taking a realistic look at what you have is the only way to plan a route to where you want to go. Heuristics, performance, SEO, or just UI we can address your brand and product gaps.
Lean Canvases
I leverage canvases to clarify initiatives from execs to contributors. Effective teams have clarity across the org. Plan better, address business needs effectively, and improve cross-department clarity.
Target User Personas
Personas get a bad rap, but they are absolutely a key tool in product success. User, Customer, Target, Proto, Buyer… they all need to be accounted for in the product narrative.
Jobs to be Done
How do you achieve perceived to actualized value propositions? By building a product’s jobs to be done based on the correct user personas. Plan for that big “Aha” moment.
Key User/Customer Journeys
Failing to plan is planning to fail. User journeys are key in covering basic acquisition, onboarding, adoption, jobs to be done, and ongoing engagement.
Leveraging these product and UX processes can help you build a new strategy or correct one that isn’t working. Let my years of experience give you a leg up in finding your solutions.
DIY fan? Check out my Product Templates.
Looking for hands-on Product Strategy Consulting? Let’s chat.
Design SYSTEM & Execution
Image adapted from Multiscreen UX Design by Wolfram Nagel
Now that we have a direction, we need the assets to get there. A design system that standardizes brand identity, UI Patterns, and leverages UX best practices is a key tool in taking these ideas to execution. This Product-Led ecosystem should be easy to build, maintain, and be dynamic enough to pivot based on user need.
Brand Styles & Identity Guide
You need to be more than a logo, font, and color. Identities are deeper than that and need to be consistent to deliver your mission, vision, and message.
Design System Starter Kit
The best way to scale your brand and product effectively. Using an off-the-shelf system is fine, but making it yours is a true differentiator. My design system starter kit is a great way for any org to get started.
Product Growth Kit
Plan your touchpoints effectively and get the most out of your marketing spends. Product-Led Growth requires effective funnels, engagement, and access.
*Product growth kit coming soon*
These design solutions were developed to get it right the first time. As my professors used to say “everything must be designed.” Find out what you need and don’t fall into gaps.
DIY fan? Check out my Design Templates.
Looking for hands-on Product Strategy Consulting? Let’s chat.
MEAUSRE & ITerate
I’ve used them all… GA, Adobe Analytics, Clarity, Hotjar, Crazzy Egg, Usertesting.com, Optimizely, Tobii… and the solution I stand by is Pendo. A powerful filter on the firehose of SaaS data that enables you to address findings with excellent no-code soltuions.
User Analytics
If you don’t have real metrics you’re just speculating with anecdotes. I use Pendo to give my companies a real view of the product. Using both statistics and sentiment it’s been the best UX analytics and product tool I’ve ever used.
Onboarding
Again, Pendo is a game-changer here. Built to provide no code guides you can build custom onboard experiences for any persona. Get your users to that “Aha” easily and quickly.
Knowledge Base & Resources
Users don’t want to reach out to support. Be intuitive and give them the ability to troubleshoot on their own. The Pendo resource center seamlessly adds these knowledgeable and resource options into your product, either home-baked or through Zendesk.
BECOMING A PRODUCT-LED SUCCESS
Why are companies betting on being product-led? It’s a cost-effective and results-oriented approach that provides sustainable and consistent growth. In 2019, every top SaaS IPO was a PLG business. Valued 30% higher than previous public SaaS companies. Any software company can adopt product-led systems to improve user experiences and increase go-to-market efficiency. My technique uses 3 phases: Strategy, Systems Execution, and Measurement.
Product-Led Growth
My introduction to the Product-Led scene was this book by Wes Bush. Interestingly enough it comes from the marketing perspective and admits that product and users should come first. A mistake many old-fashioned companies still make.
Mind the Product
A product-focused community that offers tons of education and assets. I’m Product-Led Certified through a course they put together with Pendo. A great asset if you’re looking to bring real change to your product or organization
Need help with implementing the Product-Led in your organization? Let’s Chat!